12 Tones
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Alex Eshed - Founder, Conductor, and Musical Director alex_eshed

Alex has been conducting choruses for over 20 years, and his specialty is in a cappella choruses. Originating from the world of Hi Tech (19 years with IBM Israel and 13 years running his own software company), Alex concentrates mainly on choral music today. He began choral singing in his twenties and has sung with the Israeli Philharmonic Choir, the ZOA Choir and was one of the founders of Zamarey Kameran under Avner Itai. He also sang in the Ramat Gan Choir directed by Hana Tzur.

Alex founded and currently directs two a cappella choruses in Israel. Both were founded as barbershop quartets: 12 Tones (all male) in 1995, and Barberina (all female) in 1999. They basically sing the same kind of music - barbershop, jazz, gospel, doo wop, Israeli songs, and the like. Both choruses are constantly recruiting new singers.

On the liturgical front, Alex has sung with Rinaton (conducted by Avraham Peri) and with the Jerusalem Great Synagogue Choir directed by Elli Jaffe. With the latter choir, he has toured Europe and the USA. He has also occasionally joined the cantors choir conducted by Naftali Hershtik for special occasions, recorded with Dr. Mordechai Sobol's choir, and performed in Brazil under the direction of Menashe Lev-Ran with Cantor Moshe Stern.

From 1995 to 2007, Alex directed the musical aspect of the High Holiday services in Templo Beth-El in Sao Paulo, Brazil. With Cantor Moshe Adorian and a male quartet, these were annual events of the highest artistry, unfortunately terminated by the conversion of the synagogue into a Jewish museum.

In 2004, together with Pat Kelly, Alex founded 'SingIsrael' - Israel's only choral coaching service. To date, Alex and Pat have worked with over 210 different choral groups all over the country, and are still going strong.

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